Strategic. Creative.
Sophisticated.
We’re here to help you win.
Cobalt Public Affairs works at the intersection of public affairs, politics, and crisis communications to craft sophisticated strategies that deliver tangible results. We leverage an integrated approach spanning traditional and digital media, strategic advertising, and thought leadership to ensure our clients' voices resonate with impact.
As trusted advisors to Fortune 100 companies, high-level executives and blue-chip organizations, we provide senior-level counsel that shapes public opinion and drives outcomes. Our team develops tailored strategies and compelling messaging to help clients successfully navigate complex political landscapes, legislative challenges, and critical business initiatives.
From managing California's most significant policy debates to steering organizations through high-stakes crises, Cobalt brings unmatched expertise and a proven track record of success. Our deep understanding of the state's political ecosystem, combined with our crisis management capabilities, positions us as the go-to firm for organizations facing their most crucial communications challenges.
Whether you're advancing policy priorities, managing reputational challenges, or seeking to influence key stakeholders, Cobalt provides the strategies and senior-level expertise needed to achieve your objectives.
Key Capabilities
Issue Advocacy
We design and execute bespoke communications strategies to condition the environment to achieve legislative, regulatory or executive action. We help you achieve positive outcomes and prevent harmful legislation from becoming law. Litigation Support
Protect your organization during high-profile litigation by shaping the narrative with media, opinion leaders and the public. We specialize in high-profile business litigation including employment law, antitrust, mergers and acquisitions and government investigations.Message Development
Using data and considering today’s political and social environment, we develop creative and compelling messages as the foundation for everything we do.Reputation & Crisis Management
Promote and protect your reputation by preparing for potential risks. We quickly and strategically position your organization to weather difficult times.Media Relations
Our relationships with local, state and national media are unparalleled. We ensure your voice is heard in today’s crowded environment.Digital Public Affairs
Advocate and win using cutting edge digital tools.Our Team
Meet Amy
Managing Partner
Amy Thoma Tan, managing partner of Cobalt Public Affairs, is a seasoned strategist with nearly two decades of experience navigating complex communications and public affairs challenges in the political and corporate arenas. As a trusted advisor to high-level executives and organizations, she has played a pivotal role in shaping public discourse and driving policy outcomes on some of California's most consequential issues.
With a proven track record of success, Amy has led crisis communications, litigation support, and reputation management campaigns for a diverse range of clients, including Fortune 50 and 100 companies. Her expertise spans traditional and digital media, advertising, grassroots engagement, and coalition building.
Prior to launching Cobalt Public Affairs, Amy served as a senior communications counselor for two of California's largest healthcare systems, where she honed her skills in public affairs, issues management, and corporate reputation. Her experience also includes working in senior communications roles within the California State Legislature and the Secretary of State's office.
A frequent commentator on political and industry trends, Amy has been quoted by leading news outlets such as the New York Times, Wall Street Journal, CalMatters, Los Angeles Times, CNN, MSNBC, Kaiser Health News, Politico, and the Sacramento Bee.
Amy holds a degree in political science from UCLA. She is a dedicated member of the Sacramento community, where she lives with her family and serves on the board of directors for the Sacramento Children's Home.
Meet Chad
Of Counsel
Chad Mayes advises clients on issues spanning the intersection of public policy and industry. With more than two decades of experience in the public sector, he brings a unique perspective and unparalleled expertise to the firm’s clients.Mayes began his career as a financial advisor and small business owner. He then served as Mayor and Council Member at the Town of Yucca Valley, and as a board member of the San Bernardino Associated Governments and the League of California Cities. He later served as Chief of Staff to the Chair of the San Bernardino County Board of Supervisors.In 2014, he was elected to the California State Assembly, representing the 42nd District in the Inland Empire. While in the Assembly he served as Assembly Republican Leader.On statewide issues, Mayes played a key role in crafting and passing some of California’s most significant policy reforms, including California’s landmark Cap and Trade Law, the SB 901 Commission that reformed wildfire response and mitigation efforts, and the bill that created the California Wildfire Fund, which protected ratepayers, held utility executives accountable, and helped victims regain their lives.Mayes is a graduate of Liberty University and currently resides in Rancho Mirage with his wife, Dr. Andis Almasi Mayes and daughter, Mila.
Meet Claire
Account Coordinator
Claire Latimer is an Account Coordinator at Cobalt Public Affairs. In her role, Claire uses her strong writing and analytical skills to support the firm’s healthcare and litigation support clients. Claire has previously worked as a legislative analyst, legal assistant and political fundraising support associate.Claire has a degree in Creative Writing, as well as a minor in Business Administration from Chapman University. She currently lives in Sacramento with her family. 