Low Carbon Fuel Standard
California’s Low Carbon Fuel Standard (LCFS), a pioneering program aimed at reducing greenhouse gas emissions, faced substantial political pressure and opposition.
Cobalt Public Affairs collaborated with a coalition of businesses, labor organizations, and community groups to create a compelling campaign that highlighted the program’s benefits and defended it against misinformation.
Our Approach
To safeguard the LCFS, we implemented a comprehensive, multi-channel strategy designed to educate stakeholders, combat misinformation, and solidify public and legislative support. Key elements of our approach included:
Strategic Messaging
Framed the LCFS as vital to California’s environmental leadership and economic growth.
Media Relations
Proactively inserted the coalition’s voices into the media narrative and countered opposition messaging.
Key Deliverables
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Developed clear, impactful messaging that emphasized the LCFS’s role in reducing emissions, creating jobs, and fostering innovation.
Highlighted real-world examples of the program’s success to resonate with policymakers and the public.
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Served as the campaign’s spokesperson, providing a unified and authoritative voice in media discussions.
Proactively addressed misinformation through earned media and opinion pieces placed in key publications.
Media-trained coalition members to ensure consistent and effective messaging across all platforms.
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Drafted op-eds, fact sheets, and campaign materials that outlined the program’s benefits and countered opposition claims.
Created educational resources to mobilize supporters and engage policymakers.
Results
Through a thoughtful and creative campaign, Cobalt Public Affairs successfully defended the LCFS against political and public opposition, amplified the voices of coalition members to ensure their perspectives shaped the narrative, and solidified the LCFS’s position as a cornerstone of California’s climate policy.