PAC
In 2023, physicians in independent and private practice united to establish a statewide trade association.
Their Mission: To advocate for a unique voice in the evolving healthcare delivery system. Cobalt Public Affairs was brought on board to bring this vision to life and position the organization as a powerful force in healthcare advocacy.
Our Approach
Cobalt Public Affairs collaborated closely with the leadership team and board of directors to build a strong foundation for the association. Our approach focused on:
Branding
Crafting a cohesive identity to represent the organization’s mission and values.
Messaging
Developing a clear, compelling narrative that resonates with members and stakeholders.
Comprehensive Communications
Establishing a framework for ongoing engagement across multiple platforms.
Key Deliverables
We delivered a suite of solutions to position the organization for long-term success:
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Designed a story that highlights the unique challenges and contributions of independent physicians.
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Built a modern website and established a professional social media presence.
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Created newsletters, email campaigns, and updates to foster a strong sense of community.
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Designed visuals such as logos, infographics, and templates that reflect the brand’s identity.
Results
Thanks to these efforts, the trade association now stands as a trusted advocate for independent physicians, with a clear voice in healthcare policy and a growing membership base.