Reframing the narrative around hospitality strikes in Los Angeles
During the "hot labor summer" of 2023, Unite HERE Local 11 called on Taylor Swift to cancel her Eras tour in Los Angeles in solidarity with workers.
In response, the Center for Jobs rapidly developed and distributed an economic impact report highlighting the positive impact of Swift's LA concerts, specifically highlighting tax revenue and jobs created.
Capabilities
The release of this fact-based economic impact report, the related social media posting, and traditional media pitching effectively drowned out Unite Here Local 11's call for cancellation and celebrated the value of tourism in Los Angeles.
Research & Insights
Content Development
Media Relations
Messaging
Social Media
Results
We successfully garnered coverage in national and local media outlets, including NPR, the Washington Post, Billboard Magazine, CNN, USA Today, MarketWatch, and every Los Angeles-area TV station.