Longtime Public Affairs Strategist Amy Thoma Tan Launches New Firm

SACRAMENTO—Longtime public affairs strategist Amy Thoma Tan today announced she launched Cobalt Public Affairs, a strategic public affairs and crisis communications firm. Based in Sacramento, the firm will provide public affairs counsel, litigation support and crisis communications to a wide variety of corporate, association and nonprofit clients.

Managing partner Amy Thoma Tan is an experienced strategist with nearly 20 years of experience at the intersection of communications, politics and public affairs. She has created strategic campaigns for individuals and organizations large and small, leveraging traditional and digital media, advertising, grassroots and other tools.

Amy has led crisis communications, litigation communications, advocacy and reputation management for California’s two largest healthcare systems, Kaiser Permanente and Sutter Health. In these roles she served as a senior counselor in the areas of public affairs, litigation support, issues and crisis management and corporate reputation. 

During the first 10 years of her career in California politics, Amy led communications, media relations and social media for a variety of corporate, nonprofit, association and government clients. She also built and managed coalitions and led communications strategy for statewide and local ballot initiative and issue advocacy campaigns. Amy also worked in senior communications roles in the California State Legislature and in the Secretary of State.

Also joining the firm of counsel is former independent member of the legislature, Chad Mayes. With more than two decades of experience in the public sector, he brings a unique perspective and unparalleled expertise to the firm’s clients.

Cobalt Public Affairs is co-located and strategically aligned with Sacramento’s most successful lobbying firm, Capitol Advocacy. Together the firms will offer an integrated public affairs and lobbying practice as clients navigate political, legislative, regulatory or administrative concerns.

For more information, please visit http://www.cobaltpublicaffairs.com.